TelevisaUnivision plans to lean into new formats and areas of cultural conversation, as the Spanish-language media giant seeks to stand out in a crowded upfront marketplace.

That will include the addition of 24/7 reality formats, where viewers can watch the goings-on at any time in addition to regular episodes, a slew of music programming (and an entirely new live music festival), and a substantial investment in “microdramas,” which will seek to bring the telenovela format to mobile devices.

“Where all other businesses are trying to be everything to everyone, we are laser focused, and always have been,” days Donna Speciale, TelevisaUnivision’s head of ad sales, in an interview with The Hollywood Reporter. “I think we have a uniqueness to us, you know, we are a cultural force. We’re built on trust over 70 years. We have this authenticity and this deep connection with our audience, we are the heart of the Hispanic connection,...