HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called HBO Go, and it was good. In 2014, they renamed the service HBO Now, I guess because you could watch it...now. In 2020, feeling antsy, they renamed it to HBO Max, because their shows are maximully entertaining. Then HBO's parent company WarnerMedia merged with Discovery, which had its own streaming service called Discovery+. Those services got mashed together in 2022 under a new name: now the service was simply called Max.
Then, yesterday, Warner Bros. Discovery announced that they were changing the name back to HBO Max, part of an apparent strategy to drill down on quality over quantity. Does that mean that all the low-rent reality shows added to the service when it merged with Discovery+ will be taken away? I don't know. I'm not sure the higher-ups at Warner Bros.
Then, yesterday, Warner Bros. Discovery announced that they were changing the name back to HBO Max, part of an apparent strategy to drill down on quality over quantity. Does that mean that all the low-rent reality shows added to the service when it merged with Discovery+ will be taken away? I don't know. I'm not sure the higher-ups at Warner Bros.
- 5/15/2025
- by Dan Selcke
- Winter Is Coming
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