With Thunderbolts*/*The New Avengers serving as something of a comeback for Marvel Studios, all eyes are now on The Fantastic Four: First Steps. The characters have better brand recognition than the Thunderbolts, but they're also best known to moviegoers for starring in three consecutive duds.

The odds are already stacked against the reboot as it has to share July with Jurassic World Rebirth, Superman, and Smurfs. Excitement among fans does appear to be high, though, and more promo art has surfaced as the promotional tie-ins begin.

This latest wave highlights Marvel's First Family; Mister Fantastic strikes a pose not dissimilar to that classic Chris Samnee comic book cover (he's even making a "4" with his hand), and the Invisible Woman shows off one of her force fields.

The Human Torch, meanwhile, flames on, and thanks to the lines on his suit, looks like a piece of Jack Kirby artwork come to life.