Fox Sets Table for Food Advertising With New ‘Bite’
Fox is eager for another helping of advertising dollars from companies interested in food.
The broadcast network aims to lure money from food marketers and others who help with food preparation and sales with a new long-term initiative called “Bite of Fox.”
Fox intends to position “Bite” as a venue for food and lifestyle content and expects to reach “food obsessed audiences wherever they are,” says Katrina Cukaj, executive vice president of advertising sales and portfolio marketing for Fox Entertainment, during a recent interview, and could involve everything from digital outreach to live events. This chomp comes after Fox unveiled...
The broadcast network aims to lure money from food marketers and others who help with food preparation and sales with a new long-term initiative called “Bite of Fox.”
Fox intends to position “Bite” as a venue for food and lifestyle content and expects to reach “food obsessed audiences wherever they are,” says Katrina Cukaj, executive vice president of advertising sales and portfolio marketing for Fox Entertainment, during a recent interview, and could involve everything from digital outreach to live events. This chomp comes after Fox unveiled...
- 4/3/2025
- by Brian Steinberg
- Variety - TV News
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