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Chefs compete for the chance of $20,000 as they are cooking inside a grocery store.

Four chefs who specialize in scratch cooking take on two grueling rounds, making everything from the bottom up. Their first challenge is to make a sandwich and side incorporating ingredients from Guy Fieri's grocery list.

Guy Fieri brings three GGG winners back to compete against each other for a chance to go up against GGG's most feared competitor and judge, Iron Chef Alex Guarnaschelli. First, Guy picks a letter at random that each ingredient in their first dish must start with. Then, the chefs are tasked with making an international classic without shopping in some key aisles. The lone chef left standing wins an automatic $10,000 and gets to face Iron Chef Guarnaschelli for another $10,000.