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Before the Ice Bucket Challenge, there was “Super Size Me.” When little-known filmmaker Morgan Spurlock challenged himself to eat at McDonald’s for every meal, three times a day, for thirty days straight, he anticipated the era of viral marketing with purpose. The documentary grossed $11.5 million theatrically in 2004 and ignited an international conversation about the fast food industry.

By appearing in his film as subject and narrator, Spurlock popularized a kind of personality-driven commentary that is now regularly found in another format — video blogging, or “vlogging.” And that’s why he’s a good fit to produce “Vlogumentary,” the first feature film to explore one of the more ubiquitous ways that personalities develop on the site.

Read More: Morgan Spurlock’s New Documentary ‘Rats’ Will Definitely Make You Lose Your Lunch — Watch

The film not only offers fans an intimate look at their favorite vloggers, but also demystifies the strange career path for would-be skeptics.

At one of his regular New York haunts, the film-maker explains why he loves risk-taking and the British sense of humour

Arriving at Balthazar in New York's SoHo, there is a lunchtime crowd hovering near reservations, a combination of wide-eyed tourists who want a glimpse of real New Yorkers, and the pushy New Yorkers who want to avoid the tourists. Being a pushy New Yorker, I squeeze my way to the front. I mention Morgan Spurlock and the maître'd nods. "Yes," he says, handing over menus to the hostess. "His table is ready."

I follow the hostess through the cavernous room which is modelled after a Parisian café – deep red banquettes and shiny brass rails. I'm told Spurlock likes the large, circular booth and yes, he comes in often. Later, he'll explain his emotional connection to Balthazar; it's where he celebrated the success of Super Size Me, his 2004 documentary about...

Morgan Spurlock is hardly new to web shows, in fact the Oscar-nomiated filmmaker (Super Size Me) was one of the first to leap in, with his man-on-the-street competition series I Bet You Will way back in the choppy video days of 2000, that would eventually get picked up by MTV. Now the filmmaker returns to the internet—and its much improved bandwidth—for distribution of his latest project, A Day in the Life which premiered yesterday on Hulu. The series of half hour mini-docs, delivered in easily watchable 22-minutes episodes, with each one tackling a different notable personality over a 24 hour period. First up for Spurlock is Virgin founder/CEO—and poster-child for adventureous billionaires everywhere—Sir Richard Branson. May 25 and 26 of 2011 were the days in question—it’s really ’24 hours in the life’ but the chosen title was a little more catchy. The episode started off just like any of...