After the scene where Locke and Eko watch the orientation video for the "Pearl" station of the Dharma Initiative, a gag commercial is included in the next actual commercial break. This commercial sings the praises of the Hanso Foundation, which sharp-eyed viewers would recognize as being the copyright holders from the Dharma Initiative tape. This commercial included a website and a toll-free telephone number at the end (www.sublymonal.com and 1-877-HANSORG, respectively). Viewers who called the phone number were treated to an interactive presentation wherein they could listen to the voice mail messages of senior executives of the Hanso Foundation, and, when the phone call was "hacked" by a mysterious woman called Persephone, they could obtain a password. When visiting the website, viewers could play an interactive game which eventually unlocked access to the Hanso Foundation's homepage. If they tried to sign up for the Hanso newsletter on this site, the site would be "hacked" by Persephone, who would ask for the password from the telephone number. Those with the password were signed up to access "secret" anti-Hanso news and messages from Persephone.
Darren Aronofsky was originally scheduled to direct this episode but dropped out when his then-girlfriend Rachel Weisz became pregnant.
The cross that Mr. Eko wears was from James Avery Craftsman, a small jewelry chain in Texas.
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