Former high school teacher turned gigolo Ray (Thomas Jane) has only just begun to rake in money after his pimp Tanya (Jane Adams) hit upon the idea of marketing him to women as a hands-on (clothes off) sex therapist. The premiere episode of the third season was close to being hard core porn as a result and could have accurately been titled 'Everybody Loves Raymond'.
The end of that episode however introduced Jason (Stephen Amell) - a cherub-faced busboy half Ray's age, in better shape, endowed with a certain similar trait and the vigor of youth. Recruited by evil Lenore (Rebecca Kreskoff) - a nightmare ex-client of Ray's who tried to break his partnership with Tanya and displace her as Ray's pimp, the young guy is "turned out" by her and directed to Ray's clients.
Ray and Tanya are victims of their own success. They have identified a niche within the marketplace to cater to and gradually built up a client base - one readily identifiable by upstart competition. Of course they really feel like they are victims of Lenore and, as it turns out so is Jason. But like any other pimp and a hooker fighting for territory they stoop to new lows to keep what little they have.
The incredulity one might have at the notion that women might pay for sex is exceeded by the fact that some of them live in Detroit (if you go by this show). There are people in Detroit who have $500 to pay for sex? There are people in Detroit who have $500? A tad surprising given the fact the Michigan economy and specifically that of the Motor City has been beaten like a piñata almost non-stop for 20 years.
Their remains some incredulity that women might pay for sex. Tanya herself initially dismissed the idea as "disgusting" and "pathetic". A prospective customer reacted with "Isn't that kind of gross?" - a thought which crosses a lot of people's minds when they watch the show or even consider the premise.