While Google's kept us on our toes with all those algorithm changes they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. That's how your online user finds you - through keywords. [I'm still waiting for the machines to read my thoughts - would make things a lot simpler] Well, needing to do keyword research has stayed the same. How you actually do it hasn't. We're going to cover that today : KEYWORD RESEARCH - for those of you who haven't done it and those of you that need a refresher. ALSO - WE HAVE THE 8 KEY DATA POINTS FOR ANY WEB SITE - DO YOU KNOW WHAT THEY ARE? FIND OUT TODAY ON THE EDGE.