Netflix is betting big on reality TV as it seeks to expand its reach in Japan, a key international growth market amid plateauing subscriber gains for streaming services in much of the West. The company unveiled a slate of five reality series Wednesday at its offices in Seoul, South Korea, during an event showcasing unscripted content across Asia. The slate reveals Netflix leaning heavily into dating and variety show formats in Japan, two of the country’s most popular TV categories.
The lineup includes quirky dating shows Is She the Wolf? and Love Like a K-Drama, and an intimate spin on Japan’s well-worn comedy-variety category, Lighthouse, featuring musician-actor Gen Hoshino and comedian Masayasu Wakabayashi. Two renewals round out the slate: Second season orders for the comedy competition show Last One Standing and the middle-aged dating show Love Village.
“We’re excited to move into a new phase of our content strategy,...
The lineup includes quirky dating shows Is She the Wolf? and Love Like a K-Drama, and an intimate spin on Japan’s well-worn comedy-variety category, Lighthouse, featuring musician-actor Gen Hoshino and comedian Masayasu Wakabayashi. Two renewals round out the slate: Second season orders for the comedy competition show Last One Standing and the middle-aged dating show Love Village.
“We’re excited to move into a new phase of our content strategy,...
- 8/10/2023
- by Patrick Brzeski
- The Hollywood Reporter - Movie News
Netflix has announced a slate of Japanese dating, comedy and reality shows, part of a wider push into Asian unscripted content, which also takes in South Korea and India.
Speaking at a showcase in Seoul, Netflix Japan content manager Dai Ota highlighted the importance of unscripted content in the wider Japan market, accounting for 70% of linear programming in 2022, with sketch comedy, dating and other reality formats among the most popular.
Heading Netflix’s Japan slate are romance-themed reality shows including Is She The Wolf?, a co-production with Japanese broadcaster Abema; a second season of Love Village; and a new hybrid format, Love Like A K-Drama. The latter show, which starts streaming from November 28, pairs up four Japanese actresses and four Korean actors to see if real-life romance can be sparked by a Korean drama-inspired kissing scene.
Streaming from September 3, Is She The Wolf? sees five men and five women attempting to pair up,...
Speaking at a showcase in Seoul, Netflix Japan content manager Dai Ota highlighted the importance of unscripted content in the wider Japan market, accounting for 70% of linear programming in 2022, with sketch comedy, dating and other reality formats among the most popular.
Heading Netflix’s Japan slate are romance-themed reality shows including Is She The Wolf?, a co-production with Japanese broadcaster Abema; a second season of Love Village; and a new hybrid format, Love Like A K-Drama. The latter show, which starts streaming from November 28, pairs up four Japanese actresses and four Korean actors to see if real-life romance can be sparked by a Korean drama-inspired kissing scene.
Streaming from September 3, Is She The Wolf? sees five men and five women attempting to pair up,...
- 8/10/2023
- by Liz Shackleton
- Deadline Film + TV
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