Fri, Jan 13, 2023
Today's guest is Mark Schaefer. We talk about his newest book: "Belonging to the Brand: Why Community is the Last Great Marketing Strategy." Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including "KNOWN," "Marketing Rebellion," and "Cumulative Advantage." His books are used as texts at more than 70 universities, can be found in more than 700 libraries, and have been translated into 15 languages.