Episode list

From coaching little league to becoming a meta ads genius, Jon's story is a masterclass in pivoting with purpose.

Jason shares his journey from musician to digital marketing maestro, highlighting the billion page views milestone his strategies helped achieve. We discuss the backbone of successful businesses, namely systems, processes, and templates and why remaining flexible within their structure is key.

Vin gives a peek behind the curtain of Direct To Consumer logistics, from dry ice adventures to challenging the notion of subscription model ethics. We have a blender episode in the mix, showcasing the practical hurdles of championing consumption in a perishable business.

Join us as we delve into Nathan's journey, from his early fascination with the Internet in the 90's to his ventures in e-commerce, including creating a successful costume business. Stay tuned to hear about the challenges and successes, and how the impact of COVID-19 transformed the landscape.

We dive into how to use AI to amplify project outcomes and discuss the power of human experiences amid technological advancements. Consideration is also given to the intersection of corporate growth and philanthropy. Alita shares her drive for making an impact, not just in business but in global issues such as child safety and combating child trafficking.

We unravel the complex layers behind making decisions with impact, the blend of luck and hard work in career success, and the importance of purpose in driving our professional journeys. We'll explore the tough decisions leaders face and the implications of rallying people around a cause, whether for better or worse.

This particular aha moment is about the Amazon Associates program and how members of the program can stop leaving money on the table when they post their content on YouTube, Instagram or anywhere else for that matter, where the geographic location of your visitors can mean the difference between a big fat commission or a big fat duck egg.

From exploiting a business's website weaknesses to becoming an SEO expert unfolds a tale of liberation and the birth of an agency. We explore the raw reality of running a digital agency, touching on the importance of trust in client relationships and why sometimes, smaller is better.

Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and delivering over 3 billion page views a day for their many web properties.

All podcast guests so far have been great. They are busy people, running successful businesses and a lot of them also podcast, which is probably in part why they came on the show, but also conference speakers (and good at it). A review from an external source was unexpected.

We discuss the competition posed by AI-generated content and its impact on SEO and content marketing. Ashley shares personal stories about the negative effects of spam content and the importance of authenticity in user-generated content (UGC) and what UGC actually is might shock you. Ashley shares the importance of having a solid content strategy and the significance of actively looking for criticism and feedback for growth.

A soul searching episode with a back story to the early 90's, some really bad decisions and how tossing a coin can help you arrive at the right decision. Short episode with some profound and personal content for you to listen to, hop you enjoy it and learn.

Navah shares her wisdom on the digital marketing industry's pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women.

Get ready for an insightful journey that could reshape the way you view content creation, leaving you with a fresh perspective on how to leave a meaningful legacy in a world constantly morphing by technology. We unravel Purna's approach to creating high-impact content that stands the test of time, we will also explore how to combat the challenge of rising AI influence and still produce content that resonates authentically with our audience.