The multi-trillion-dollar wellness industry has seen a strange shift over the past few years from New Age-y holistic health led by Gwyneth Paltrow to more ideology-fuelled "manly" optimization. Except what used to be wellness has turned into dangerous he-man health hacks touted by influencers proclaiming the pursuit of alpha masculinity to maximize health. Misinformation expert and bestselling author Timothy Caulfield is no stranger to having nicknames like "soy boy" and "Timmy" thrown at him online by internet trolls attacking his masculinity anytime he speaks out against pseudo-scientific claims being legitimized by those selling health for profit. Join Timothy Caulfield on a journey inside the Manosphere to investigate the world of toxic male "wellness" culture and challenge its dangerous mash-up of ideology and archaic gender norms through conversations with influential figures within the movement, as well as those challenging masculine norms, including athletes, artists, men's groups, scientific experts, and more. HARDER BETTER FASTER STRONGER is a documentary that doesn't tell you the right way to be or identify as a man, but will definitely debunk the health halo part of the equation, investigating the bro-science, testosterone-obsession, raw meat diets, anti-woke ideology (and even the art of testicle tanning), in order to understand the current state of men's health as we seek to answer the question: Is manliness killing us?
