Nick Offerman credited as playing...
Dick McDonald
- Dick McDonald: I just have to ask you one thing. Something I've never understood.
- Ray Kroc: All right.
- Dick McDonald: That day we met, when we gave you the tour...
- Ray Kroc: Uh-huh. What about it?
- Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...
- Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.
- Dick McDonald: How do you know?
- Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?
- Dick McDonald: And?
- Ray Kroc: How many of them succeeded?
- Dick McDonald: Lots of people started restaurants.
- Ray Kroc: As big as McDonald's?
- Dick McDonald: Of course not.
- Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.
- Dick McDonald: Which is?
- Ray Kroc: Even you don't know what it is.
- Dick McDonald: Enlighten me.
- Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.
- Dick McDonald: That's clearly not the case.
- Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye, Dick.
- Dick McDonald: So if you can't beat'em, buy'em.
- Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.
- Dick McDonald: You don't have it.
- Ray Kroc: You sure about that?
- Ray Kroc: Bye, Dick.
- Ray Kroc: Look, if you don't wanna make a profit, that's fine. But don't stop the rest of us.
- Dick McDonald: Us?
- Ray Kroc: Us, as in everyone but you.
- Dick McDonald: Who did you send them to?
- Ray Kroc: Everyone but you.
- Dick McDonald: You have no right. You are to stop this instant, is that clear?
- Ray Kroc: Nah...
- Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal.
- Ray Kroc: I am through taking marching orders from you... You and your endless parade of NOs. Constantly cowering in the face of progress.
- Dick McDonald: If phony powdered milkshakes is your idea of progress, you have a profound misunderstand of what McDonald's is about.
- Ray Kroc: I have a far greater understanding of McDonald's than you two yokels.
- Dick McDonald: What? You will do as we say.
- Ray Kroc: Nope.
- Dick McDonald: You have a contract!
- Ray Kroc: You know, contracts are like hearts: they're made to be broken.
- Dick McDonald: A hothead like that, you don't know what he's capable of.
- Mac McDonald: It's all bluster, Dick. His bark is worse than his bite.
- Dick McDonald: That's what Neville Chamberlain said.
- Ray Kroc: Let me explain something to you, Dick... You boys have full say over what goes on inside the restaurants. But outside, above, below... your authority stops at the door. And at the floor. All right?
- Mac McDonald: What is he saying?
- Dick McDonald: He's buying the land.
- Mac McDonald: Our land?
- Mac McDonald: [telling Kroc the story behind starting McDonald's] Well, we were young and hungry. There wasn't a job to be had in all of New Hampshire, so we decided to pack our bags and head west, to Hollywood. I wanted to be in the movie business, and Dick, well, he wanted to be...
- Dick McDonald: Employed.
- Mac McDonald: So, we landed jobs at Columbia Pictures, driving trucks.
- Ray Kroc: Huh.
- Mac McDonald: And after a few years, we've had enough saved to buy our own little piece of show business-a beautiful little movie theatre in Glendora, which would've been swell-except for the timing: it was September of '29.
- Ray Kroc: [cringes] Oooh.
- Mac McDonald: One minute, we're screening The Gold Diggers of Broadway, and the next it's "Brother, can you spare a dime?"
- Dick McDonald: I couldn't.
- Mac McDonald: So, we moved the restaurant, we're setting up shop, but now we wanna do a few tweaks, because now it's 1940 and drive-ins are all the rage. I mean, they're the hottest thing going, and I say, "Dick, we gotta get in on this," and Dick says...
- Dick McDonald: Okay.
- Mac McDonald: And two months later, we opened for business: McDonald's Famous BBQ. 27-item menu, uniformed waitresses, bring your food right to the car, and it goes gangbusters. We're going "great guns!" But then, sales started to level off.
- Dick McDonald: The drive-in model, as we've learned, has a few built-in problems.
- Ray Kroc: Tell me about it.
- Dick McDonald: I mean, for starters, there's the customer issue. Drive-ins tend to attract, shall we say, a less-than-desirable clientele.
- Mac McDonald: Teenagers.
- Dick McDonald: Hot-rodders and hooligans. Juvenile delinquents in blue jeans. And then, there's the service. It takes forever and a day for your food to arrive, and when it finally does...
- Ray Kroc: It's usually wrong.
- Dick McDonald: Yeah, the carhops are too busy dodging gropes to remember that you wanted strawberry phosphate, not cherry.
- Ray Kroc: Well, that's a thing to remember at all.
- Mac McDonald: And then, there's the expenses. The huge payroll due to the large staff required, dishes being constantly broken or stolen.
- Dick McDonald: Tremendous overhead.
- Mac McDonald: So, one day, Dick has a realization. He sees that the bulk of our sales are in only three items: Hamburgers, french fries, and soft drinks.
- Dick McDonald: 87%.
- Mac McDonald: So, we say to ourselves, let's focus on what sells. And that's exactly what we do. Brisket, gone. Tamales, gone. But, we don't stop there. We look at everything. What else don't we need?
- Dick McDonald: Turns out, quite a lot.
- Mac McDonald, Dick McDonald: Carhops?
- Dick McDonald: Walk up to a window, get your food yourself.
- Mac McDonald: Dishes?
- Dick McDonald: All-paper packaging, disposable.
- Mac McDonald: Cigarette machines, jukeboxes.
- Dick McDonald: Drive out the riff-raff.
- Ray Kroc: Creating a family-friendly environment.
- Mac McDonald: But that's not enough.
- Ray Kroc: Alright.
- Mac McDonald: See, our whole lives, we'd piggy-backed off other people's ideas. We wanted something that wasn't just different, it had to be better. It needed to be ours, and that's what brings us to the biggest cut of all.
- Ray Kroc: Which was?
- Mac McDonald: The wait.
- Dick McDonald: Orders ready in 30 seconds, not 30 minutes.