Plot

Ashton Kutcher joins the Sharks.

Season 7 begins with Ashton Kutcher appearing as a guest Shark. Products being pitched include a device to make feeding a baby easier, a new high-tech form of wearable transportation, old-fashioned drinking vinegars, and a solution to crowd-hack-attacks on credit and debit cards.—Anonymous

In the episode featuring the Sharks Mark, Ashton Kutcher, Kevin, Lori, and Robert, several entrepreneurs pitched their businesses seeking investment.

One of the entrepreneurs, Martin Hill, presented "The Beebo," a baby bottle holder designed to simplify feeding. The product had generated $20,000 in sales year-to-date, with a retail price of $40 and a production cost of $10.86. Kevin offered $200,000 for a 33.3% stake, while Lori offered the same amount for 30%. Robert & Mark are out since they don't see the problem. Ashton is out as he will be more helpful during growth phase only. Ashton decided to join forces with Lori during the growth phase, and together they made an offer which Martin accepted.

Another entrepreneur, Peter Treadway, presented "Acton," motorized roller skates that could be strapped onto shoes. The product had a top speed of 10 mph and a range of 10 miles. It retailed for $500-700, with a production cost at 40% of the retail price. They have 2 utility and 4 design patents and 16 pending patents. The company had experienced $1 million in sales the previous year and $2 million in the current year, primarily through online channels. Peter aimed to expand into retail. The founders raised seed money of $2 million and A series of $2.5 million at $20 million valuation. They are at break-even point at the moment, but still burning $100,000 per month in cash. While Robert saw execution risks that were not reflected in the valuation and opted out, Ashton did not find the product appealing and also declined. Lori believed the entrepreneurs had an entitled attitude and decided not to invest, and Mark felt Peter was not accurate with his numbers and chose to opt out as well. Kevin offered $1 million for a 15% stake, but Peter countered with increasingly smaller equity percentages (6%, 7% and then 8%). Ultimately, Kevin decided to withdraw from the deal.

Jess Sanchez-McClary presented "McClary Bros. Drinking Vinegars," a line of vinegar intended for use in cocktails and soda mixers. The ask is $100,000 for 15% equity stake. The sales for the product amounted to $305,000. Despite the novelty of the product category, Lori was not convinced by the health benefits of drinking vinegar, Robert believed the investment might harm the business, Mark did not like vinegar, and Ashton felt the product portfolio was too narrow for investment. Kevin also chose to opt out, leaving Jess without a deal.

Chris Gilpin showcased "SignalVault," a device designed to protect credit cards from remote scanning. The ask is $200,000 for 12.5% equity stake. The passive device was activated by the scanner's own energy and had generated $300,000 in sales over 21 months. The product was sold for $15, with a production cost of 75 cents. Kevin offers $200,000 for 20%. Lori offers $200,000 for 18%.. Ashton decided to opt out due to the high competition in the market. Mark is out as he thinks Chris is underestimating the execution risk. Lori and Robert eventually reached an agreement, jointly investing $250,000 for a 25% stake.

Additionally, an update was provided on two previous businesses. Pipsnacks, a mini popcorn company pitched by Jeff and Jennifer Martin in episode 609, achieved sales of $1.4 million post-tank. Scratch & Grain Baking Co., presented by Leah Tutin and Taya Geiger in episode 614, recorded sales of $400,000 after their cookie kit business was featured on the show.