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Daymond John in Shark Tank (2009)

Plot

Episode #8.18

Shark Tank

Edit

Summaries

  • In a special episode featuring millennial entrepreneurs, one makes the deal that takes Shark Tank across the $100 million threshold of deals made in the Tank.

Synopsis

  • Sharks in this episode are Mark, Daymond, Kevin, Lori, and Robert.

    "Sand Cloud" is a brand of beach towels that supports ocean sustainability. The entrepreneurs behind it are Bruno Aschidamini, Brandon Leibel, and Steven Ford. They are seeking $200,000 for an 8% equity stake in their company. For every purchase of their towels, a donation is made towards the conservation of marine environments. These towels are hand-made in Turkey using Turkish cotton, known for its absorbency. The towels are priced at $47, with a production cost of $10. In the previous year, "Sand Cloud" achieved $430,000 in sales, and year-to-date sales reached $1.6 million. The company is on track to reach $3 million in sales for the current year, with a net profit of $800,000. Lori decides not to invest, as she sees the beach towel more as a sarong and wants the money for website development. The entrepreneurs have spent $250,000 on Facebook ads in the past 90 days, generating $1 million in sales. They currently have an inventory worth $160,000. Mark offers $400,000 for a 25% stake in the company but later withdraws his offer. Daymond then offers $300,000 for a 25% stake, but the entrepreneurs counter with $200,000 for a 10% stake, causing Daymond to drop out. Kevin offers $200,000 for a 15% stake, and Robert matches Kevin's offer. Ultimately, the entrepreneurs decide to go with Robert.

    "Ora Organic" produces plant-based nutritional supplements. The entrepreneurs behind this company are Will Smelko and Ron Chang. They are seeking a $375,000 investment for a 5% equity stake. Within a period of 10 months, they have achieved sales of $400,000 through online channels. The entrepreneurs have raised $150,000 based on a $2.2 million valuation. Robert declines to invest because he won't use the product, and Daymond drops out due to the valuation. Lori opts out due to a dislike of the packaging, and Mark withdraws his interest because he envisioned a different business model. Kevin offers $375,000 for a 20% stake, but the entrepreneurs counter with $500,000 for a 10% stake. Kevin sticks to his original offer, but the entrepreneurs decline and decide not to proceed.

    "DartDrones" provides drone pilot training courses. Abby Speicher is the entrepreneur seeking a $300,000 investment for a 10% equity stake. Their one-day training course sells for $400,000, and they have 22 flight instructors located across the country. They rent meeting rooms and schools to conduct the classes, and they have a large field next door for field exercises. In 18 months, "DartDrones" has generated $520,000 in revenue and is projected to reach $900,000 to $1.2 million in the following year. Abby plans to invest the money in developing specialized curriculum for different trades, such as police and fire departments. Community colleges have expressed interest in licensing her curriculum. Daymond proposes a partnership with Toys"R"Us to offer the training at their point of sale. Kevin offers $300,000 for a 15% stake, and Mark offers $300,000 for a 10% stake. Abby accepts Mark's offer.

    "The Elephant Pants" is a clothing line that supports elephant preservation. The entrepreneurs behind it are James Brooks and Nathan Coleman. They are seeking a $500,000 investment for a 10% equity stake. The company donates 10% of its net profits to elephant conservation. Over the course of two years, "The Elephant Pants" has achieved sales of $7 million. The clothing is retailed at $24, with a production cost of $6. The company primarily operates online, with 5% of sales coming from wholesale. They heavily utilize Facebook and Instagram marketing, Influencer partnerships, and affiliate networks. In the previous month, they had sales of $430,000 and spent $75,000 on advertising. Robert declines to invest due to personal preference, and Mark drops out as the marketing plan is too dependent on Facebook. Kevin offers a $500,000 line of credit with 5% equity, or $500,000 for a straight 20% equity stake. Daymond offers $500,000 for a 20% stake. Lori and Kevin team up to offer a $500,000 line of credit with a 12% interest rate and 10% equity. The entrepreneurs counter Kevin, Lori, and Daymond with an offer of $500,000 for a 15% stake. Daymond rejects the joint offer and counters with $500,000 for a 17.5% stake. Kevin and Lori are out. Guys counter Daymond $500K for 15% with 2.5% advisory shares. Daymond accepts.

    An update is provided on Bombas, a sock company with a social mission that made a deal with Daymond in a previous episode (Episode 601). Bombas donates socks to every homeless veteran in the US, totaling 40,000 pairs. After appearing on Shark Tank, their sales increased from $400,000 to $14.5 million. The company has donated a total of 2 million pairs of socks.

    Note: Following this episode, a special edition of 20/20 celebrated Shark Tank reaching $100 million in deals. The special featured behind-the-scenes production footage and updates on past businesses from the show.

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