Plot

Milan, 1975. Irene, the daughter of migrants from the south of Italy, replies to a job advert at Appeal, a fashion magazine, to make a living while she finishes her studies.

Milan 1975. Irene, the daughter of immigrants from the South of Italy, decides to answer an ad in the fashion magazine "Appeal" so that she can support herself while at university. From that moment on, her life will change, following the rhythm of the changes in Milanese fashion in those years when it became established all over the world, thanks to a generation of extraordinary stylists. The series will follow the professional career of Irene, who will soon conquer a position of prestige in the magazine, and her private life.—Anonymous

The Seventies, a time of change and turmoil, political commitment and creativity. In Milan all energies are focused on a group of young stylists that will change the history of world's fashion. These are the years when a nouvelle vague of stylists such as Armani, Krizia, Versace, Albini, Fiorucci, Ferrè and others (today world-renowned and symbols of the Made in Italy) take their first steps. There's too many to list them all: everyone in their own way has shaped that period, everyone was part of a big fresco beyond the individual biographies. This led us to the idea of recounting Milan's 70s fashion through the eyes of a young editor, Irene Mastrangelo (Greta Ferro) who, both out of passion and a little by chance, coming from a modest family of Southside immigrants settling in Milan's outskirts, is hired by the prestigious fashion magazine "Appeal". Her talent and determination will soon lead this outsider to a great career in the magazine - through a not-always-easy journey full of twists in both her professional and personal life. The TV series Made in Italy will break into the fashion world of the Seventies, a time when Italy moved from haute couture to prêt-à-porter, while Armani established his empire featuring the image of a powerful and self-assured woman, Versace scandalized with his super-sensual females and a visionary manager like Beppe Modenese realized that to challenge the French dominance the quarrelsome Italians had to team up. Through the curious gaze of Irene and her mentor's - intuitive and passionate chief editor Rita Pasini (Margherita Buy) - we'll "listen" to the stylists talk about their work, "see" with their eyes the roots of their creations, "hear" the sources of their inspiration and "touch" the practicality of "making fashion".—Made In Italy