Not my Star Trek, but it may be a beginning for a new generation of fans. I didn't like the movie very much, by itself it was an okay film but as an old-school Trekkie I feel... well enough of us have ranted in other reviews, suffice it to say I agree with most of it. But the fact of the matter is, this movie really isn't for us.
When Star Trek: The Next Generation came out, it was widely hated by fans of the original show for not being the original show. I grew up watching it, it was my Star Trek, just as the Original Series was my Father's. And the fan's weren't wrong, they're very different. But to me The Original Series is dated and cheesy, and TNG is the "True Star Trek".
Now that torch is passing onto the newer movies, and a new generation of fans. Maybe giving it the Marvel movie treatment (Quippy dialogue, comedy moments and gratuitous CG action and effects) is the way to go. If this movie gets a new generation of people into the franchise, I can't say it's bad.
There's a tendency for people to view new things as being inferior to what they're used to. Just listen to your weird Uncle that tells you that Led Zepplin is the greatest band that ever was, and all modern music is garbage, to see how true that is. But if we set aside our prejudices, it might be possible to see that the popularity of the new movies is just the next evolution of the universe.
Those that can appreciate the deeper, more philosophical bent of the older iterations will most likely seek them out, and those who don't will see the movies and leave it at that. And that's okay. The Star Trek we loved isn't somehow getting erased, it'll always be there. And when the time cones for this new generation to give way to another hopefully it will be just as successful, so that the torch can be passed on once again.