“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably.

It’s an interesting month for wide releases this June—a fact that results from big hitters like Avengers: Infinity War, Deadpool 2, and Solo all dropping April/May. The studios have decided audiences will be fatigued in that aftermath and are following them up with some smaller-scale sequels able to hopefully cajole families out of the house for dinosaurs (Jurassic World: Fallen Kingdom opens June 22), heists (Ocean’s 8 opens June 8), and cartels (Sicario: Day of the Soldado opens June 29). Consider these the “adult” version of the superhero...