In the "The Simpsons" episode "The City of New York vs. Homer Simpson", Homer (Dan Castellaneta) is drinking at his local dive bar with his buddies. Everyone is having a good time except for Barney (also Castellaneta), an alcoholic who has, for the night, been chosen as his group's designated driver. Barney is already on edge, screaming that he needs beer soon when the dulcet strains of Yello's "Oh Yeah" interrupt his thoughts. Outside, the Duff Beer Partymobile pulls up, and Duff-branded corporate mascots file into Moe's Tavern. The party is about to begin, clearly as a corporate gimmick. In the middle of the fray is Duffman (Hank Azaria), a beer-themed superhero, who enters the room and asks if everyone is ready to "Get Duffed!" He proceeds to distribute free beers to everyone. He offers Barney a free barrel of Duff Extra Cold. Barney has to refuse. He is in Hell.