I can't imagine it's all that hard that execute a killer shark flick. However I must be wrong because there are only a handful of them that really work like the original Jaws, the silly but incredibly entertaining Deep Blue Sea and Open Water amongst a few others. It's hard to believe something could be less effective in this sub genre recently than the cinematic dud Shark Night but here it is. A film populated with even dumber characters and tortuously painful pacing. The film features on a group of annoying characters after a painfully unnecessary setup who are given generically long back stories only so we can dislike them even more.They become trapped in a supermarket after a freak tsunami hits the coast with some hungry cgi sharks. The only positive thing about the film is a few bits of nice cinematography and decent spfx. Other than that its a hodgepodge of expected genre film clichés populated with some of the most annoyingly dumb characters I've seen in quite sometime. Unfortunately what could have been a cheesetastic gory foray into fun ends up committing the biggest cardinal sin of all it's terribly boring. Bait is a sad disappointment after seeing the tightly crafted trailer I expected so much more but I guess I should have known better it's just another in a long line of over budgeted flicks with less imagination and entertainment value than watching a leprechaun sequel, who knew looking back on the mediocre Jaws sequels that it would been some of the highest points in the cinematic sub genre. So sad, so very sad.