Its always difficult to travel against the flow. Here Vineeth Sreenivasan took a nice step without much interfering the culture of a typical malayali. In general the word 'kachavadakkaran' is not accepted in kerala. Exceptions are there with a few. Culture level it sometimes belongs to certain families or at the most a few castes or certain regions. Boldly the lady character is telling that 'I am an Ichayathi'. It has got those kind of indications. I wish to view it is a movie of a lady : Jacob's wife. But normal clichés like 'Villianising the investor', 'negotiation is bad with him' etc are portrayed for making it consumable as a commercial movie. However we should always appreciate a director for these kind of things are as he is not publishing it as an art-movie. Hats off Vineeth.