The charisma and layers this movie contained blew me away! Finally, a depiction of social media as a tool for a modern-day small business and not a sell-out of your true self. All of the women in this movie were thoughtful, quirky, and boss girls! The romance in this movie was both messy and picture-perfect.
Summary:
Jen's interior design store needs business and her store's social media page needs followers. When a major design brand, HyggeAtHome, launches a family Christmas traditions contest that could change the store's trajectory, Jen pretends her best friend, Max, is her husband and her nephew is her song. The perfect Holiday family! Soon, Jen and Max begin to wish their pretend life was their reality.
"I don't have to worry what my life is gonna be anymore 'cause it kinda just suddenly is." -Jen.
MeetCute:
Jen and Max are best friends. Jen is an aspiring interior designer influencer with an "in-the-red" interior design store. Max takes quality pictures for Jen's social media handle. Max compares Jen to a "peanut-butter cookie" and Jen compares Max to a "sugar cookie." It seems that Max is very into Jen, but Jen is completely oblivious and only sees Max as a friend.
They dated for 6 months in college, but broke up because they wanted different things. Jen does not think she wants kids due to her childhood trauma watching her mother chase love, leaving her feeling unloved.
Setting:
Astoria, Oregon
The town is covered in snow with tasteful, cheery Christmas trees and decorations lining the streets and main street stores.
Jen's store is called JEN. UINE décor with a store description: Reclaim, Restyle, Redecorate . The store has Gorgeous Christmas trees, décor and gift-wrapping.
When influencers Charlie and Zoe are coming to stay with Jen and "her family", Jen uses her Mom and new husband's home rental as her house. It is a giant white, modern house, so she and her real family and friends decorate for Christmas, which includes her late Dad's stocking and tree-topper as well as pictures of Jen and Max's real memories together.
Family Influencer Contest
Sponsored by: @HyggeAtHome #HyggeHolidays
The winner receives a brand crossover with the Hygges (Danish-word for Cozy), monthly spreads in their magazines, features in their social platforms, and working as a resident designer for HyggeAtHome.
Jen does not want to apply because she does not believe her face should be on the camera. She maintains a fantastic page for her store, but it does not have many followers or influence.
"You need more eyeballs on your, a bigger digital presence." "Exposure from a major brand takes your online influence to the next level."
Jen's objections to applying for the Family Influencer Contest for decorators and designers are:
Jen is not a runway model
Husband with a man-bun
Children you can introduce to royalty
100,000 followers that Hygge At Home can turn into subscribers
"They want 'Jen T: successful business woman.' They want aspirational, inspirational, unattainable." Jen's sister then suggests she transform into Jen T.
Jen T. Makes a video that makes it to the Top 20 Finalists and her story page follower counts triples and they make $2,000 in online sales overnight!
When she makes it to the Top 10, she is climbs to 50k, 60k, 100k, then 120k, then 400k followers and more store sales.
The spillover comes to Max's Photography page after he is tagged! His follower count dramatically increases up to 50k and he gets offers from major businesses.
Decorating the Christmas Tree:
Decorating the Christmas Tree
Jen and Max cutely decorate the little baby tree for baby Reed's room.
When decorating their "fake" house, the whole family and Max decorate a real Christmas Tree that her Mom's husband cut down, throwing his back out in the process. The tree is festively decorated in blue, gold and silver while her Mom serves them Christmas Drinks. Max places their later Father's Christmas Tree Topper on top of the tree.
Ending Kiss:
Jen is onstage at the Town Dance giving a live-stream speech when she admits that it's all been fake and "Jen T" is not real.
Max is furious because Jen does not believe in them as a coupe and tells her "I have never not loved you." -Max
Jen learns that she needs to love herself as Jen"
"Maybe I needed to let go of who I thought I was to become who I was always meant to be." -Jen
As the real Jen, Zoe and Charlie give her a spot in their Hygge at Home's spring issue.
Jen gives Max a photobook gift of her photos of him, just like the one Max gifted Jen.
Jen tells Max her loves her and he quickly reaches to kiss her. He takes a selfie posts it, and hashtags Xmas.
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