Inside the NBCU Upfront: Seth MacFarlane Takes Aim at Rival Streamers, ‘Wicked’ Gets Another Big Showcase, Snoop Dogg Closes It Like It’s Hot
Seth MacFarlane may have made network upfront history on Monday, opening the NBCUniversal presentation with a song-and-dance routine boasting the chorus, “NBCU has the shit you’re after!”
That was likely the first time any network boasted that they’re “the shit” in their message to advertisers — but it was very on brand, of course, for MacFarlane, whose overall deal with the company has so far generated a live-action Peacock series based on his “Ted” film franchise, and now an animated take on it as well.
Among MacFarlane’s competitive barbs in his number, which kicked off the two-hour NBCU upfront: “You can give all your money to Netflix/ just to have your commercials on auto play/ But I got news, buddy, all your views are the Tinder Dates just busy getting laid.
On Disney and Hulu, where MacFarlane still has a ton of business via his animated series “Family Guy...
That was likely the first time any network boasted that they’re “the shit” in their message to advertisers — but it was very on brand, of course, for MacFarlane, whose overall deal with the company has so far generated a live-action Peacock series based on his “Ted” film franchise, and now an animated take on it as well.
Among MacFarlane’s competitive barbs in his number, which kicked off the two-hour NBCU upfront: “You can give all your money to Netflix/ just to have your commercials on auto play/ But I got news, buddy, all your views are the Tinder Dates just busy getting laid.
On Disney and Hulu, where MacFarlane still has a ton of business via his animated series “Family Guy...
- 5/12/2025
- by Michael Schneider
- Variety Film + TV
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